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Recently we launched an all new version of Bon Jovi.com with a special three-song concert streamed live from the first date of The Circle Tour at Seattle's Key Arena with partner Ustream.tv. Tens of thousands of fans tuned in, and left comments in a ton of different languages through Twitter, Facebook, and AIM. We got to experience the tour's set featuring amazing robotic arms first hand when the band passed through San Jose.

The new home page gives a taste of what's in store for the site, with awesome new features such as localized versions for fans around the world, Questions and Answers with Bon Jovi Management, Fan Favorite photos, and "Last Night" which features photos, videos, set lists, and RSVP lists from each night, archived at our The Circle Tour mini site. You can even create your own Bon Jovi music video with our friends at Animoto. Also be sure to film your own Livin' On a Prayer video and join the band on screen while they're playing the song, a great idea with hundreds of hilarious submissions so far from The Rumpus Room. Stay tuned as we continue to roll out new sections this month, with something extra special in store for our Backstage JBJ fan club members in April.

Hats off as well to our Sparkart design talent up north, who redrew the iconic Bon Jovi Heart & Dagger seen above. Appearing everywhere on tour, on TV, and surely on someone's skin, it looks beautiful and is certainly one of our most well travelled logos so far.

On the event of their 3rd album release, Day & Age, TheKillersMusic.com was aggressively reborn. The occassion brought the band's official fan club, The Victims, into the site, which had traditionally only consisted of typical band website content. The official store was also launched, uniting the entire Killers online universe under one Sparkart-powered roof.

Conceptually, the band had some interesting requests. Abductions by UFOs, spaceman cowboys, tigers, palm trees, and a whole lot more. These kinds of requests aren't unusual, given our clients, but they were challenging to bring together in a cohesive concept.

A perfect venue was found in the band's hometown of Las Vegas, in a couple of fenced lots situated a few miles from the Strip. The lots contain The Neon Boneyard, where Las Vegas signs go when they fall out of fashion.

Photo of The Boneyard by el clinto found on Flickr

We moved these abandoned signs to a more dramatic location somewhere in the desert. Each sign stands alone against the stark, barren Nevada landscape, presented through a cinematic letterboxed format. The home page showcases a signature sign, taking some inspiration from the actual sign of the namesake casino for the second album, Sam's Town. The bulbs of the sign also make a connection to the album's artwork created by artist Paul Normansell.

At night the sign comes alive. The landscape itself changes as well with a literal interpretation of the album's title, based on the time of day in Nevada.

An alternate concept of pulp movie posters was also worked into the site, presented as billboards. The Victims showcases this concept with a mock Film Noir movie of the same name providing the perfect excuse to go black and white, type crazy, and fill the site with schlocky taglines.

The movie concept really comes to life on The Band page, where a short film of sorts features such heart-warming ploys as UFOs, band member abductions, and death by gravity.