Case Study
Eye Care with a Natural, Holistic Approach
In 2014, Dr. Tanya Gill launched We Love Eyes to offer her patients an alternative, healthier solution to the eye care products offered in the market. Many of her patients suffered from red eyes, irritated eyes, dry eyes, inflamed eyelids, styes, and lash loss, so she created products that are vegan, cruelty-free, and gluten-free, without sodium lauryl sulfate, parabens, or fake fragrances or colors. Since its inception, We Love Eyes has grown from an idea to a recognized holistic eye care brand.
From the beginning, We Love Eyes has been an innovative brand in a niche market. When Sparkart partnered with We Love Eyes, we saw an opportunity to refresh the brand, optimize the customer experience, and deliver measurable growth. This called for a reimagining of the We Love Eyes online presence from top to bottom, and establishing key partnerships to lend authenticity and broaden distribution for the brand.
Sparkart worked closely with We Love Eyes to develop a unified brand experience across digital media and print. We established comprehensive branding guidelines—including a style guide—and consistent product packaging, labeling, and digital assets to align with those standards.
We Love Eyes collaborates with the Sparkart team to produce and feature educational content across social channels, the online store and blog, and physical packaging. Our trained customer support specialists work to assist and educate customers, ensuring that brand integrity and expertise are maintained throughout the entire customer lifecycle.
To build consumer trust and showcase the natural and holistic ingredients used in We Love Eyes products, Sparkart facilitated licensing agreements with authoritative research groups in the natural care space. Today, We Love Eyes is certified by Leaping Bunny and the Environmental Working Group, so consumers know they’re purchasing products that are chemical free and have not been tested on animals.
When we set out to redesign the We Love Eyes website, it was important that we delivered a user experience that caters to both retail and wholesale customers. We focused on creating a streamlined, mobile-first shopping experience, improving site performance, and providing opportunities to inject branded content throughout the customer journey.
This new design would touch every corner of the We Love Eyes website. We worked closely with Dr. Gill to create everything from a new content-driven homepage experience, down to refining the smallest details of the user interface. We created a new product detail page from the ground up to include rich product information and showcase the certifications and ingredients that make We Love Eyes products special. A new category page added filters and sorting, rounding out the improved shopping experience.
After the relaunch, we saw site speed more than double with a significant increase in conversion on mobile devices. Most importantly, this new foundation has made it easier for Sparkart to continue to iterate and expand the We Love Eyes online shopping experience.
From day one, Sparkart has shepherded the expansion of We Love Eyes into major brick and mortar retailers, and new online sales channels. This rising wholesale demand led Sparkart to develop a dedicated portal that is fully integrated with the main online store front. This experience provides a destination with a unique focus on content tailored to wholesale partners.
Dr. Gill’s products have been featured in 5,000 CVS stores and 500+ independent optometrists, ophthalmologists, lash bars and spas across the United States, as well as Amazon, eBay and Faire. Sparkart continues to grow these sales channels through strategic marketing efforts across paid acquisition, SEO, and email campaigns.
Our sleeves are rolled up and a fresh pot of coffee is brewing. We are excited to connect with you soon.
